So, you’re interested in earning passive income through Instagram? Well, let me put it as simply as I can. You absolutely can (Really, it’s not that difficult). Nearly two years ago, I stepped out of my full time job after being diagnosed with type II narcolepsy and chronic Lyme disease (Both within the same month! How lucky right?). I was struggling to find a career in which my direct supervisors were “okay” with me missing a day every now and then. I scoured the internet seeking ways to bring in income, and eventually stumbled upon the financial opportunities of Instagram. Over the past 2 years, I have successfully built, sold, and marketed numerous Instagram pages for a steady, and remarkable source of income. So how can you do it too? Well, it all starts with a niche. Or in business terminology, your target audience. Niche’s are vast and expansive. They range from fitness fanatics, to coffee connoisseurs, and even to puppy parents! I’ve personally built pages revolving around travel, technology, graphic design, pets, as well as interior design.
You can find your niche by adding a few things together. The first thing to consider when selecting a niche is going to be your passions. Yes, YOUR passions. What makes your heart beat a little faster? What would you advocate for out on the city square? Finding a niche in which you are passionate about is going to make the whole process of creating revenue not only financially rewarding, but creatively and mentally rewarding as well! The second thing to consider is the size of any particular market. Some interests are simply more saturated than others.For instance. there are many more active consumers in the fitness niche, than there are in the stamp collector niche. Once you have selected your desired niche, you can research similar content pages by simply typing the name of your niche into the explore page. Let’s use travel as our niche example (Account solely used for this blog demonstration). We can create an Instagram account, and select a handle,name, bio and picture for our page. When creating your handle, you want it to be a direct link to the content on your page. If we were making a page about nature, our handle may be “NatureViews”. However, since we have selected travel and exploration,, we can use something along the lines of “@ExcursionEarth” as our handle. Next, we choose our name. This step is often overlooked in the creation of a successful Instagram account. Many people will either enter their real name, or simply leave this portion blank. However, you can do better! Think of Instagram like a search engine (similar to google, or safari). When someone searches for travel, Instagram will display accounts that have similar words in their handle, but ALSO their name. Personally, I utilize the “name” portion to give a 2-3 word summary of my page. For our excursion page, i will type “travel locations global”. Our last step is going to be finding a good image to use as our photo. Your options here are virtually endless. I’ve used clip-art from google, logo design apps, or high resolution images that I believe accurately represent my niche. (A little trick? I always use a logo design app to edit a golden circle around my logo before selecting it for a little pop and professionalism!) Your image is going to really bring your entire page together. This is the face of your page, your business, and yourself. Follow me and turn on reminders for the second addition of this 4 part series.
Next time we will be talking about what to post, how to use hashtags, and how to use a handful of little tricks to receive engagement on your page.